OUR MISSION
FUTURE REBOOT reflects ICCO Europe’s belief that confidence, creativity, and responsible innovation must shape the future of our industry. In a time of uncertainty, the Forum brings together one of Europe’s most forward-thinking communicators to reset perspectives and rethink what’s possible. Our mission is to equip the industry with the mindset and tools needed to rebuild the future with clarity and courage.
SPEAKERS 26 MARCH
VENUE: GRAND HOTEL MILLENIUM
IVAN KRASTEV
EUROPE'S LEADING ANALYSTS OF DEMOCRACY AND POLITICAL CHANGE
TAJ REID
CCO @ BURSON WORLDWIDE
ATIYA ZAIDI
CCO @ BBDO PAKISTAN
CHRIS RAWLINSON
FOUNDER @ 42 COURSES
NIKOLIONA DIMITROVA
CEO OF BLOOMBERG TV BULGARIA
STAYKO TZENOV
MANAGING DIRECTOR @ FATROBOT
COMMPASS KEYNOTE SPEAKERS 27 MARCH 
VENUE: TOPLOCENTRALA - REGIONAL CENTER FOR CONTEMPORARY ART
CHIARA MANCO
CREATIVE AND MEDIA PARTNERSHIPS DIRECTOR, System 1
HARJOT SINGH
GLOBAL CHIEF STRATEGY OFFICER, MCCANN WORLD GROUP
TAHAAB RAIS
CHIEF STRATEGY OFFICER & FILM DIRECTOR, PUBLICIS EMEA
UWE LUCAS
CHIEF STRATEGY OFFICER & MANAGING DIRECTOR, HAKUHODO GERMANY
PETRA KRULC
REGIONAL CHIEF STRATEGIC CREATIVITY OFFICER AT FUTURA DDB
MARTHA RZEPPA
CHIEF DISRUPTION OFFICER, TBWA GERMANY
IOANA GORGANEANU
VICE PRESIDENT, HEAD OF MARKETING & COMMUNICATIONS SOUTHEAST EUROPE, MASTERCARD
SHAHNAZ AHMED
CREATIVE & INNOVATION DIRECTOR, SPECIAL ELEMENT
BERNARDO GONZALES
CREATIVE DIRECTOR AT AMAZON'S XCM GLOBAL MARKETING TEAM
TO BE CONFIRMED
SPEAKER DETAILS COMING SOON
TO BE CONFIRMED
SPEAKER DETAILS COMING SOON
WORKSHOPS COMMPASS 28 MARCH
VENUE: TOPLOCENTRALA - REGIONAL CENTER FOR CONTEMPORARY ARTUWE LUCAS
CHIEF STRATEGY OFFICER & MANAGING DIRECTOR, HAKUHODO GERMANY
TAHAAB RAIS
CHIEF STRATEGY OFFICER & FILM DIRECTOR, PUBLICIS EMEA
AGENDA
Registration & Welcome Coffee
BreakOpening Remarks
SessionDisinformation in the Age of AI: What PR Can No Longer Ignore
Panel Discussion- Keith Kiely (PhD, heads the Information Environment Research Unit at GATE, and the coordinator of BROD - the EDMO HUB for Romania and Bulgaria)
- Sergii Bidenko (Crisis and Reputation Advisor)
- Nikolina Dimitrova (CEO of Bloomberg TV Bulgaria)
How AI & Automation Are Redefining Productivity in Communication Teams
KeynoteThe ROI of Brilliance: Why Radical Upskilling is Your Best Business Strategy
KeynoteLunch & Networking
BreakThe Future of Measurement: Integrating Data, Analytics, and Creativity
Panel Discussion- Polina Vlahova (Managing Director, Perceptica)
- Radek Maršik (Senior Vice President & Managing Partner, FleishmanHillard, Czech Republic)
- Simon Gebauer (Chief Commercial Officer, OBSERVER, Vienna and Munich)
- Aydin Sun (CEO, Faselis, Turkey)
The Power of Creating Perceptions and Changing the World
KeynoteCoffee Break
BreakHow to Fall in Love with the Future
KeynoteThe Future of Communication and What the Future Has for Us
Panel Discussion- Taj Reid (Global Chief Creative Officer at Burson)
TICKETS
EXPERIENCE THE EVENT
Take a visual journey through the Future Reboot: ICCO European Forum.
Check out our exclusive photo gallery highlighting key moments, speakers, and networking.
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